It’s no secret that public interest in cryptocurrency has significantly dwindled during the Crypto Winter. The problem gets even worse when you stop and realize that your project is competing with over 2,000 other projects for attention. Yes, you could just decide to take the ‘if we build it, the people will come’ approach. However, will your project’s supporters be happy to wait for you to execute your roadmap? If not, then the easiest solution is to draw on the skills of experienced marketers to help your project stand apart from the crowd.
Unfortunately, marketing needs constant maintenance and effort. There is a reason why huge recognizable brands, like Apple, still invest heavily in their marketing departments. With disruptive tech like cryptocurrency, it is even more necessary to continue educating people about your project and its latest achievements.
Marketing is a core part of most crypto projects pre and post ICO/STO strategy. After all, without a community or being able to satisfy your current group of supporters, it’s exceptionally likely that you’ll struggle to gain traction. Instead of attempting an expensive trial and error scattergun approach, most projects opt to contract specialists in a specific marketing strategy. This includes techniques such as content marketing, social media, public relations services, pay per click, display marketing and more.
It is undoubtedly a complicated job to select the right marketing agency partner for you. It is important that you are comfortable with the agency and how they propose to go about marketing your project. Specialist cryptocurrency marketing agencies know the market and what generally creates value within the industry. This is why we have focused on crypto specific agencies. One final thing to know is that agencies are often well connected in the crypto industry and are able to connect you with other allied professionals. Without further ado, we’ll jump into our picks for the best crypto marketing agencies in 2020.
TokenMarketing.io is an up and coming cryptocurrency agency specializing in operating bespoke content and influencer marketing campaigns for STOs, ICOs, and existing projects or crypto businesses. The agency rejects traditional forms of marketing such as Facebook, Google ads and extremely expensive endorsement deals. Instead, TokenMarketing focuses on creating bespoke content that actually engages readers and distributing this through a network of cryptocurrency influencers which includes:
- 6.2M monthly organic website visitors.
- 500k+ YouTube subscribers.
- 1.9M Twitter followers.
- 1.3M Facebook fans.
This focus on creating organic campaigns to kick-start real adoption, client ROI and spreading the word about great crypto projects to the people who care, has gone down exceptionally well with business owners, crypto projects and influencers alike.
“As a crypto business founder and online marketer, I know how to generate traffic. However, Tom and his team have provided us with some really unique insights and advice. They are achieving consistent results in their blockchain marketing by creating and executing bespoke campaigns tailored to convert users.”
– Nic, Founder of CoinBureau
“Tom and the TokenMarketing team clearly care deeply about the future of Cryptocurrency. While many projects and Blockchain businesses put the focus solely on money, Tom seeks to put Worldwide crypto adoption first. This is what we need more of in the space.”
– BitBoy Crypto, YouTube & Blockchain Community Influencer
TokenMarketing’s dedication to quality content can be seen through their strict writer policy, which states that all writers:
- Hold a Masters or MBA.
- Have worked in the crypto space for at least a year.
- Are native English speakers.
TokenMarketing’s dedication to running affordable and sustainable marketing campaigns that actually connect projects and crypto businesses with an engaged audience, means they are set to make waves in 2020. Currently, marketing campaign prices start from just $2,500 and go up to $10,000 per month. However, we don’t expect these prices to hang about for too long as TokenMarketing have likely priced their marketing campaigns at an initial low rate to gain market share.
Is one of the biggest and most established ICO service providers in the crypto space. Indeed, they can help you with almost anything to do with your ICO and their basic package offers:
- Tech solution
- Basic traffic package
- Business consulting
- Marketing consulting
However, the cost for this basic ICO package doesn’t come cheap with ICOBox charging 40 BTC (over $110k) and a 3% success fee.
The agency also offers additional marketing packages such as:
- Marketing support: Price – 40BTC (over $110k) + 1.5%
- South Korean regional marketing package – $120k per month + 6% success fee.
- Japanese regional marketing package – $120k per month + 6% success fee.
ICOBox can really be seen as the one stop shop for crypto projects looking to have all services under one roof. Despite the relatively high prices, ICOBox seems to have delivered for clients in the past.
ICOBox’s professionalism, experience, and reputation should mean they continue executing for clients in 2020 and beyond. However, the agency’s comparatively high marketing fees could mean that projects decide not to utilize ICOBox’s full suite of services and instead opt for cheaper alternatives.
GuerrillaBuzz in community marketing for ICOs through creating a buzz on crypto social channels and platforms. These include Reddit, Telegram, Steemit, Quora and crypto forums like Bitcointalk, CryptoCurrencyTalk and more. This means that if your crypto project wants to drive quality traffic from the top crypto social platforms then GuerrillaBuzz is certainly an agency you should look at contacting.
The agency also offers content marketing services and post ICO services like exchange listings and SEO. The agency seems to have done the business for clients with CryptoPotato commenting:
“In this kind of services, you are looking for a reliable and professional company, since you are dealing with your own brand. GuerrillaBuzz is getting better than expected results. They are well recommended.”
– Yuval Gov, Founder of CryptoPotato
The agency’s range of services and ability to create social buzz around projects means that they should be set to have a great 2020.
FoxTail Marketing is a digital marketing agency that also serves clients outside of the crypto space. However, the agency offers a huge range of services aimed at mid-market companies. These include SEO and marketing services such as content marketing, paid advertising like pay per click or display advertising, social marketing, lead generation and more.
When it comes to helping ICOs, Foxtail Marketing can handle almost all of your operational requirements and offer a suite of services which include:
- Social media management
- Press releases
- Crypto forum announcements
- Web design
- Reddit management
- Display ad campaigns
- Token structuring advice
- Community management
This means that Foxtail Marketing offers almost everything you need to launch your ICO and promote your white paper. Being able to have a single contact and draw upon such an extensive range of services could be a massive plus for cryptocurrency founders who need help in a wide range of areas and would prefer a single point of contact.
Focuses solely on the important challenge of marketing and adding value to crypto projects in ICO. This includes content marketing, public relations, influencer marketing, media buying, and conversion optimization. In essence, KEY Difference Media is all about bringing you closer to your potential ICO supporters, generating leads and conversions. This requires the building of trust with audiences which KEY Difference Media executes with multi-touch marketing and strategic branding strategies.
The agency also offers ICO advisory services for media planning, partnerships and strategic development of your project. If you’re a little short in the advisor department the agency can also create hype to help you attract even more great advisors.
With their wealth of experience, the Hong Kong and Indian based agency could be set for a solid 2020.
Finding the correct cryptocurrency marketing partner could be the most important decision you make this year. Marketing execution is one thing, but keep in mind the importance of a fluid flow of communication. Some cryptocurrency founders prefer to take a more hands-off approach to management, whilst others like to play a more active role in marketing efforts. Cryptocurrency marketing agencies work in different ways and it’s important that the agency you end up choosing is the right fit for your project and is compatible with how you run your business.
Ultimately it’s worth taking your time in choosing which agency you want to work with. Every agency mentioned offers a free initial consultation to help you get a feel for the agency and the value they can add. We recommend you use this opportunity and get in touch with a few agencies before making your final decision.